The Butterfly Effect in its most beautiful form




I have always been proud to be associated with authors and readers, but a phenomenon that began on September 3rd has made me glow with pride to be associated with you all. I am of course talking about the initiative started by renowned YA author Patrick Ness, whose initiative quickly caused the “Butterfly Effect” in its most beautiful form.

Theory that everything matters. That even the flutter of a butterfly's wings can cause a hurricane on the other side of the world. If you change even the smallest of life’s details, you completely change its outcome.

Patrick responded to the heart-rending Syrian refugee crisis with a random act: that is to say he began a fundraising initiative via Virgin’s donation interface using @savechildrenuk as the distributor of the aid: You can see what has happened thus far by visiting: uk.virginmoneygiving.com/PatrickNess and Patrick’s Twitter timeline: @Patrick_Ness

You can also track many key “butterflies” by visiting my list of “Literary World Changers” which is by no means complete, but gives you an idea of the fabulous authors etc. who quickly fanned the flames (with butterfly wings) of this initiative and raised, with the help of many readers and fans, over £300,000 in 36 hours.

I salute you all, and would like to say a special thank you to each and every one of you. It is my birthday today, and the best gift I received was the reminder that I am associated with you all.

I love you all.

And I hope this initiative flutters on, and on…

Please keep donating as a tribute to all of these wonderful people.

uk.virginmoneygiving.com/PatrickNess

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